In today's digital era, almost everything is done online for reasons of practicality and speed. The media used is also no longer physica...
In today's digital era, almost everything is done online for reasons of practicality and speed. The media used is also no longer physical but in digital form such as websites, blogs or vlogs. Content is the soul that will greatly affect digital media whether it is effective or not. So it is important to know how to create quality content.
As internet users as well as part of our digital society, we cannot escape the existence of these media. Consciously or not, almost every day we actually search for that content by typing a certain keyword in a search engine. Google is the most commonly used search engine and that is where the effectiveness of the content will be tested.
In order for a website or site, blog or vlog to be found by more internet users, the content must be of high quality. How to create quality content will be explained below.
How to Create Quality Content and At the same time Attract Readers' Interest
1. Create Original Content
Never copy and paste from existing content or articles because this will lower your reputation in the eyes of visitors. Write content that is indeed the result of your own thinking, not just copying someone else's. If you are still confused about what you will put in the content, look for as much related information as possible first.
It is permissible to read the content of other people's work but use it as a reference only, do not copy it completely. Your original content doesn't have to be perfect as long as the topic or theme is right, people will love it. Original also means don't post content with the same theme over and over again. This will actually lower the rating of the site as well as the reputation of your website.
2. Make an Attractive Title or Headline
The title is also one part of how to create quality content. Why is that? The title alone can help increase visitor statistics from your website or site. Because in fact about 80% of people who search a page only read the title or headline. Only the remaining 20% read the entire content.
Don't forget that whether people are interested in reading or visiting your website also depends on the title. Most people are interested in reading an article because the title is curious. If you can't make the entire content of quality content, at least make a title that attracts visitors.
3. Have a Clear Goal
Quality content is one that has a clear purpose, not just to make it without a starting point and value that can be taken. It is highly recommended if you want your content to be of high quality, wear the "glasses" of other people who will visit your website or blog. Especially if the content is a digital marketing tool for your business.
Good and quality content will be able to influence the perspective of people who have read or seen it. That way their perception will be shaped by what you put in the content. If you create content to offer merchandise, it must be clear what the advantages of the product are.
4. Contains Accurate Information
The key and the next way to create quality content is to provide only reliable information. Do not just write or take information without confirming whether it is true or not. You can get the accuracy of information by looking for the right references and can be justified.
For example, if your blog is about health, then create content with references from experts. Of course what is meant here are doctors and other paramedics. Look for references that do come from the paramedics so that the information in them can be justified.
5. Use Credible Reference Sources
This point is actually still related to the previous point regarding the accuracy of the data and information written in the content. Quality content is one that can be justified for truth and accuracy, not just talk. For this reason, you need sources of information and data that support the accuracy of the content.
In how to create quality content you can take data and information from pages like the following:-
- Journals written based on research such as theses and the like.
- Posts in the form of data analysis.
- Data from the official government website.
- The site is very famous reputation.
- Posts written by famous people or journalists.
6. Include Appropriate Images
There are several types of content, especially in the form of articles, it is better to include images in it. The goal is to make it easier for readers or visitors to understand what you write. Images cannot be underestimated in how to create quality content. Especially if the article or content is a tutorial.
Images in the content are not only sweeteners but also have an important function. Images in the content will be useful as:
- To further clarify a difficult concept in content.
- For additional insight or knowledge.
- To present data that cannot be explained only through writing.
Those are some ways or tips that you can do if you want to create content with good quality.
7. Use easy-to-understand language
The thing that is no less important in how to create quality content is the selection of the language used. Do not confuse readers with unfamiliar terms that only certain circles can understand. It is better to use general terms and language so that it is easily understood by all circles of society.
So, how should the character of a good and quality content be? Please refer to the explanation below.
How Should A Content Be?
1. Can Solve Problems
The background of people browsing the internet on search engines is one of them because they have a problem. That's why they opened Google in order to get a solution to the problem he was facing. So how to create quality content, one of which is to provide solutions to problems that are often faced by many people.
2. Inspire Readers or Visitors
It can be said that good content will be able to influence a person's way of thinking and shape his perception of something. Many people who initially hesitate to do an activity or action become willing to move just because they read certain content.
So it can be concluded that forming a perception is also included in how to create quality content. Especially if you are a digital marketer, forming the perception of visitors to your website or blog is important. The perception you form will make them move to become customers of your product.
3. Has Educational Value
Include elements or things that have educational or educational value when creating content so that your website can have a good reputation and will often be discussed by the public. The value of education is important in how to create quality content so don't just leave it.
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