Get to Know the 9 Types of Advertising in Print Media. Know theirs differences so that you would not get confused.
As a businessman, placing an advertisement is one of the things that should be done to develop a business and increase profits.
However, advertising can not be done just like that. We need the right understanding and strategy so that the ads that are posted can maximally reach and increase customers. One of the advertisements that can be selected is the type of advertisement via print media.
In a sense, advertising is information created by business owners to attract potential customers to be curious or interested in what is advertised and ultimately take action to buy the product or use the services contained in the advertisement.
While print media advertising means all forms of advertising that are created and distributed or published using physical print media to reach consumers who are the target market. This type of advertisement is one of the oldest because it was first discovered in a European country in 1455 by someone named Johannes Gutenberg.
When it was first discovered, this print media advertisement used leaves or clay as the medium, because at that time printing technology was not as advanced as it is now. Now, along with the times and the emergence of various technologies, print media advertisements have used more diverse media such as various types of paper.
The following are various types of advertisements in print media in general.
1. Column Ads
Some people may see column ads are the same as classified ads, but if you look closely, they are quite different. Although both are published in newspapers, column ads are larger and can also contain images. While classified ads are usually smaller and generally without images.
2. Advertising in brochures
Brochure ads are generally more colorful and the size can be adjusted according to needs. The pictures are also usually more numerous when compared to advertisements in newspapers. This type of advertisement will be distributed in several public areas (parks, tourist attractions, squares, to shopping centers) or also residential areas.
3. Advertisements in magazines
This ad was so booming in the 90's and early 2000's era. Usually, advertisements in magazines will be placed on one full page and tend to be brightly colored to attract more attention. Advertisements in magazines also have many pictures and complete descriptions.
4. Print media banner ads
Compared to advertisements in magazines and brochures, banner ads are usually shorter and denser. Generally, banners only display the main information of the product or service offered through images that are not excessive and in short sentences and usually also contain contact information.
5. Flyer print ad
Many people confuse flyers and brochures because they look the same at first glance. Indeed, both are illustrated and colorful, but the flyer is only one sheet while the brochure can be more. So, flyers tend to be more concise than brochures. But the way to distribute it is the same as a brochure.
6. Banner print media advertising
This print advertisement is the easiest to distinguish from other print advertisements because of its size which tends to be large with an elongated shape and is spread on the sides of the road, between two poles or trees, above the road, and similar places.
7. Classifieds
Many people think that classified ads are the same as newspaper ads. You could say this is true, but it's also not entirely true. Classified ads do exist in newspapers, but with a smaller size because they only consist of 3-5 lines of sentences, therefore they are called classified ads.
While newspaper ads can be half a page or even a full sheet of newspaper. Compared to offering products, classified ads are mostly for selling vehicles, houses, or job vacancies.
8. Print ads on products
This advertisement prioritizes slogans, taglines, and magic words to promote an item or service to the audience. These fish tend not to be grandiose but short and dense.
9. Print ads in magazines
Print ads in magazines are usually a combination of several products and/or services on the same page or two. So on the same sheet there can be food advertisements, laundry service advertisements, shoe product advertisements, and others.
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