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How Often Should You Post on Social Media?

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How Often Do You Post on Social Media?

To increase customer engagement with your business, you have to activate social media channels and make them "alive". The way you can do this is by regularly uploading content related to your business. However, for the distribution of content to be effective, how do you manage the frequency? 

The company CoSchedule (social media pre-scheduling tool), a social media post scheduling tool, is conducting research on this matter. Here are the results of his research that reveals how many posts you have to publish each day.

  • Facebook: 1 post 
  • Twitter: 15 tweets 
  • Pinterest: 11 pins 
  • LinkedIn: 1 post 
  • Instagram: 1 - 2 posts 
It seems so overwhelming and troublesome, huh? Because social media marketing or social media marketing must be thought hard to build an audience that is actively involved in your business. If you find it hard enough, here's what you can do to help get started.

1. Focus Only On 1 - 2 Social Media 

You may not have the funds to hire people to run all of your business's social media channels. For that, just focus on 1-2 social media first. By focusing on a few channels, you will be more optimally managed and save energy because you don't have to post too many posts every day.

2. Quality Is Everything 

Quality trumps quantity. Posting mediocre content although often will be worse than posting a little the content is quality and meaningful in-depth. That's why just a lot of posts doesn't always produce the results you expect. So, it's a good idea to post 3 tweets per day with high-quality content compared to 15 plain tweets.

3. Use the Scheduling Tool (pre-scheduling tool) 

There are many applications that can help you schedule social media content, from IFTTT, Hootsuite, Buffer, MeetEdgar, Agorapulse, CoSchedule and many more. Choose one and let the tool take care of spreading your content. You only need one time per day to be able to complete the posting schedule for the next week.

4. Get creative in every channel 

Determine the content of your content for each social media channel and hone your creativity in creating the content that you will share. For example, you create a post on the web or blog, then make dozens of Tweets that quote from your post and direct the audience to click on the article. Make quotes with inspirational sentences with cool designs and share them on Instagram.

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FAQ: How Often Should You Post on Social Media?
How Often Should You Post on Social Media?
How Often Do You Post on Social Media?
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